Marketing Strategy

Richa Enterprises doing its product marketing with different concepts.

a) B2B Concept (Distributorship Model)

Richa Enterprises selling its product by appointing with different Distributors in different cities of Odisha. As of now it has successfully appointed 11 distributors along with 47 retail counters

b) Mall Concept (Shop InShop)

As of now Richa Enterprises has been successfully launched in different store in Bhubaneswar, Odisha region as a brand name RICHA LED. It has exclusive counter placed in different malls like:-RELIANCE STORE, RELIANCE FRESH, BMC BHAVANI MALL, THE WORLD STORE etc.

In every counter we have selling LED Bulbs & LED Fancy Items which will targeted for mall customer with attractive discount offers.

As of now its primary products are:-

  • CFL BULBS
  • LED BULBS
  • LED CHARGEBLE BULBS
  • LED TORCH LIGHT
  • LED LANTERN
  • LED BLUETOOTH SPEAKER

c) On Line Sales Concept

Richa Enterprises also sale its product through online like:-SNAPDEAL & FLIPKART

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